Privredna banka Zagreb is a modern financial institution which is aware of its role and the total influence it has on the Croatian society. The corporate values which are incorporated into our daily business include business success, as well as our concern for people, environment and the overall improvement of life quality for the society we operate in.
By appreciating regional specifics of the area we operate in we create mutual trust, the sense of belonging and thus the loyalty of our clients.
Our corporate values are:
Integrity
| We pursue our goals with honesty, fairness and responsibility in the full and true respect of the rules and professional ethics and in the spirit of signed agreements. |
| Excellence | We set ourselves the goal of continuous improvement, farsightedness, anticipating challenges, cultivating extensive creativity aimed at innovation; moreover we recognise and reward merits. |
| Transparency | We are committed to making transparency the basis of our actions, advertising and contracts in order to allow all our stakeholders to make independent and informed decisions. |
| Respect for individuals | It is our intention to combine large-scale operations with profound local roots and to be a bank with a broad vision, without losing sight of individuals. |
| Equality | We are committed to eliminating all forms of discrimination from our conduct and to respect differences in sex, age, race, religion, political and union persuasions, language or disability. |
| Individual values | The value of each single person is a guide for our modus operandi: we use listening and dialogue as tools for continuously improving our relationships with all our stakeholders. |
Responsibility in the use of resources
| We aim to use all our resources attentively, promote behaviour based on the best use of resources and the avoidance of waste and ostentation, and we give priority to choices that take sustainability into account. |
