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Analytical Cookies intend to collect website usage statistics without personally identifying individual visitors and used to customise our website to our visitors’ requirement. We measure the number of visits, the number of pages viewed, the activity of the visitors (e.g. pages and headings most frequently consulted) on our website and how often visitors return. Clicktale software can produce playable video of our visitors' navigation on the website anonymously - including what visitors, and to track mouse movements. This helps us to understand the behavior of visitors and improve the usability of our website.