We are starting a new chapter.
We combine tradition with a modern approach
Starting mid-October 2025, Privredna banka Zagreb will embark on a new chapter.
Step by step, you’ll see our new, modern visual identity take shape. This change is about more than just new colours — it reflects our continuous evolution. PBZ is moving towards a modern, unified, and internationally recognisable expression that better reflects our strength and solid foundation within the Intesa Sanpaolo Group — a group operating in more than 40 countries, with a history spanning over 460 years.
Colours that suit us
The dark green colour brings a sense of calm, trust, and stability to our visual identity. Orange – the long-standing symbol of our brand – remains as a supporting colour, adding energy, innovation, and a human touch. Together, they create a harmonious blend of tradition and modernity – a brand firmly grounded in its foundations, yet vibrant and open to the future.
A change that brings unity and clarity
The new visual language will be reflected across all of the bank’s communications – from product materials to the digital environment. The primary green will become a unifying element across all segments.
Unifying our colour palettes and designs will enhance brand recognition and improve the clarity of our communication. All our services, products, and banking channels will remain unchanged.
We offer premium quality
Rely on high standards in every area – from advisory services to products and digital solutions. The green colour symbolizes the trust we have been building over the years.
Moving forward
Our new visual style expresses our drive to continuously progress, innovate, and improve our services. We aim to communicate clearly and inspire – as a bank, we move with the times.
Bringing elegance
The green colour reflects our approach – professional yet approachable; modern, yet with a human touch. We offer solutions with both insight and empathy.
