Luka Modrić is still the brand ambassador of PBZ

Zagreb, May 14, 2025 – Luka Modrić, the greatest Croatian football player of all time, continues his successful collaboration with the PBZ Group as a brand ambassador. This partnership goes beyond a typical business relationship, as Luka, with his talent, work ethic, and winning attitude, embodies the values that PBZ Group, a member of the Intesa Sanpaolo Group, cherishes and promotes.
The long-standing successful collaboration with Luka Modrić began back in 2019, when PBZ Group and the captain of the Croatian national football team recognized the shared values that connect them.
“We are extremely proud to continue our successful collaboration with one of our greatest football legends, Luka Modrić, who has been our brand ambassador for the sixth consecutive year. It is truly rare to see such a long-lasting and successful marketing partnership as the one between Luka and PBZ. We share and promote the same values that unite us and form the foundation of our success, and Luka, through his example, consistently demonstrates that only through quality, hard work, and perseverance can top-level results be achieved on a global scale. He is an inspiration to all of us and to many others. Luka has often said that our humanitarian work and contribution to the community were key factors in his decision to collaborate with us, and above all, I would highlight his strong character and dedication to his family and homeland,” said Dinko Lucić, President of the Management Board of PBZ.