PBZ Launches “Bank on the Right Advice” Campaign

Zagreb, 19 March 2026 – Privredna banka Zagreb (PBZ), part of the Intesa Sanpaolo Group, announces the launch of the new brand positioning “Bank on the Right Advice” campaign, which will be rolled out across all the Group’s International Banks operating in Central and Eastern Europe and Egypt. 

The new brand positioning reflects Intesa Sanpaolo’s recognized leadership in Europe in Wealth Management and Protection. The Group’s 2026–2029 Business Plan identifies the development of the International Banks Division as a key driver of sustainable growth, with the expansion of advisory capabilities as a central element of the strategy. 

A detailed roadmap sets out the expansion of advisory networks across the Group’s International Banks in Croatia, Slovakia, Slovenia, Serbia, Hungary, Romania, Albania, Bosnia and Herzegovina, Moldova, Ukraine, the Czech Republic and Egypt, supporting the development of Wealth Management and Protection in these markets. 

Within this framework, PBZ strengthens its commitment to the development of high-quality financial advice to Retail and Corporate clients in Croatia, combining digital innovation with human expertise.

The creative concept of “Bank on the Right Advice” plays on the cultural phenomenon of “advice overload” — the constant flow of unsolicited, often unreliable recommendations people encounter daily — positioning the Bank’s professional guidance as a trusted alternative.

“Our role is to support our clients in their financial decisions as a reliable financial partner providing clear, responsible and tailored advice within a long-term relationship. Our aim is to create value for our clients by leveraging the Group's internationally recognized advisory expertise”, said Vilijana Belas, Executive Director for External Communications.

The integrated communication campaign supporting the Bank’s positioning was developed centrally by the Group in collaboration with the creative agency LePub Italy, part of Publicis Groupe. The campaign will be rolled out across all 12 countries progressively starting from March 16th. 

In Croatia, the campaign will run across TV, radio, online media, social media to ensure broad reach and strong visibility. At the heart of the campaign is a high-quality TV production that includes a brand positioning commercial alongside five product-focused adaptations, enabling PBZ to connect the broader positioning to specific customer solutions.