PBZ Is the Coolest Bank

Privredna banka Zagreb (PBZ), part of Intesa Sanpaolo's International Banks Division,  has been named the coolest bank for Generation Z, according to an Ipsos survey conducted among more than a thousand young people aged 14 to 26. The Coolest Brands Awards 2025, powered by JoomBoos, recognize brands that build the strongest connection with young people in Croatia. Being recognized by Generation Z means we are creating services and experiences that truly meet their needs and fit their lifestyle. This recognition confirms that our investments in digital solutions, innovation, and communication with young people are heading in the right direction. At the same time, it serves as a strong incentive to continue improving products and services that will remain relevant for generations to come.