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Bancassurance partnership for Croatian market

Zagreb, 26 January 2023 – Privredna banka Zagreb d. d. (PBZ), member of Intesa Sanpaolo Group, has announced a partnership of Intesa Sanpaolo with insurer Generali for the Croatian market with the aim to strengthen the bancassurance business in the country and provide a comprehensive offering for families and companies.
This partnership combines good knowledge of customer needs and developed business network of Privredna banka Zagreb with Generali's extensive experience in developing and offering insurance products. In this way, a service model will soon be introduced in the Croatian market based on the operation of a single team comprised of experts at the international and local level in order to provide customers with the most appropriate bancassurance solutions and improved quality of the services offered.  
“By joining forces, positions, and expertise of PBZ and Generali in Croatia, which both rely on the respectable international experience of their parent groups, we are in a position to create added value for our clients and offer them the highest quality financial solutions and top-class user experience. This agreement marks a step forward in our strong and effective partnership to further improve and personalize the customer protection experience,” said Hrvoje Dajak, Head of Retail and member of PBZ Management Board.

“Our strategic goal is to become Lifetime partner of our customers and with this partnership we are proud to reinforce our ties with PBZ Bank offering to its customers flexible solutions to further protect Croatian individuals, families and companies”, said Mario Carini, CEO of Generali osiguranje d.d.

A new umbrella brand “BE PROTECTED” has been created to help reinforce the bancassurance business. Its graphic design with carefully selected typography intuitively and directly strengthens the message of the protection concept and the value that these products bring to the bank's customers.

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